Merle Goldstein Instructional Developments
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Pharmaceutical Company Projects
Basic Study Design & Terminology
– eLearning
Evidence-Based Selling (with Clinical Studies)
– print self study & classroom
Selling with Pharmacoeconomics & Outcomes Research
– eLearning
Customer-Centric Interactions
– print self study, classroom, & eLearning
Customer-Focused Sales Management
– classroom & print self study
Introduction to Marketing at Merck
– classroom & eLearning versions
Micromarketing
–
eLearning, classroom, & print reference
eMarketing & the Product Manager
– case-based workshop
Business Development Basics
– eLearning
Negotiation Basics
- eLearning
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